Blog

When it comes to packaging, first impressions matter. The design of your packaging is more than just surface-level - it plays a crucial role in protecting your product, communicating your brand identity, and influencing consumer decisions. Whether you’re launching a new product or overhauling your current packaging, it’s crucial to get the design just right.

Ecommerce is a sphere dominated by speed, as consumers become ever-increasingly unwilling to settle for less than high-quality products accompanied by first-class customer service and delivered at lightning pace.

Whether you’re running a small ecommerce startup or operating as part of a large multinational online retailer, when it comes to product packaging, the devil is in the details.

Your business’s product packaging is an extension of the product itself - communicating not only its contents but also its quality and your wider brand identity. And there’s more. Packaging is actually a multi-layered concept comprising primary, secondary and tertiary elements, all of which serve a distinct purpose in terms of promoting and protecting your product.

In the breakneck world of ecommerce, the eternal pursuit of efficiency and customer satisfaction can give rise to an unwanted by-product: packaging waste. In tandem with the ever-growing popularity of online shopping, which gives sofa-bound consumers a fast and convenient delivery system for their latest wants and needs, surplus packaging products are also on the rise. And where there’s a surplus, there’s waste.

Amidst 2020’s ‘new norm’, innovations in the design, manufacturing & use of packaging supplies are inevitable - so we’re taking a look at what they might be. From more demand for warning tape to a redefined sustainable packaging, we’ll look at possible changes for the latter end of 2020 & beyond.

Discover how to use hazard warning tape as a visual guide for social distancing in schools and workplaces right here - helping you put health and safety first. From visual prompts for queuing to creating safe communal spaces, we’ll show you how to use warning tape to ensure safe social distancing.

Finding the right rope and twine for the job can be a challenge, so read our comprehensive buyer’s guide to get the lowdown on everything you need to know. From strong, durable polypropylene rope for strapping to multi-purpose twine for crafts and more, we’ll help you find just the right solution.

Optimising your warehouse processes is key to maximising efficiency and productivity, and we’ll be sharing 4 tips on how you can implement effective changes. From a structured layout to optimised storage, we’ll be looking at how these methods can work towards streamlining your warehouse operations.

Your packaging can say a lot about your brand and we’re sharing 4 ways you can harness the power of packaging - building better brand awareness in the process. From championing consistent brand messaging to packaging design ideas, we’ll give you the right ingredients to create a recognisable brand.