Printed Packaging Tape: 5 Reasons It Pays To Personalise
Photo by Sticker Mule on Unsplash
Whether you’re running a small ecommerce startup or operating as part of a large multinational online retailer, when it comes to product packaging, the devil is in the details.
Naturally, all ecommerce packaging should be robust and secure to guarantee every order arrives at its destination in perfect condition. Beyond that, though, there are growing considerations associated with evolving consumer expectations around product packaging, including sustainability, interactivity and personalisation.
It’s the personalisation factor we’re focused on today, as we unbox just some of the many benefits that come with levelling up your packaging through the use of custom printed parcel tape.
From eye-catching brand name and logo designs to printed messages for your customers’ eyes only, there are numerous ways to make your mark with personalised packaging tape - but what exactly is the point? Let’s find out.
Brand reputation
Communicating quality at every customer touchpoint translates to a premium reputation. Going one step beyond plain, conventional packaging gives you an opportunity to upgrade your customer experience and, in turn, your brand image. Offering all of the security and adhesion of traditional parcel tape with a high-quality finishing touch, personalised packaging tape tells your customers they deserve the best from product quality to customer service and even down to the finest details.
Company recognition
Don’t make the age-old error of expecting your brand to remain front of mind for your customers without giving them a subtle yet frequent nudge. Back to the subject of touchpoints, building company recognition is a labour of love - and reinforcing your brand identity at every available opportunity will help you to cultivate this all-important memorability. Personalised printed tape adorned with your company logo or tagline presents one such opportunity, helping your brand to stand out and make a lasting impression whenever a customer’s order arrives at their door.
Competitive advantage
The ecommerce game involves keeping pace with your competitors at every turn and seizing every chance to differentiate yourself from the other available options. Personalised packaging is, by its very definition, unique to your business. As such, with high-quality branded tape adorning each customer order, you can elevate your brand image by demonstrating you’re willing to go one step further than your rivals - even as far as the minute details like your parcel tape.
Repeat orders
With a reputation for quality products and packaging, plus brand recognition above and beyond that of your industry competitors, it’s little surprise personalised printed tape helps to increase customer lifetime values by driving repeat orders. The post-purchase touchpoint is a valuable window during which to market your brand, as it leaves no room for shoppers to forget about your business. With a conspicuous reminder in the form of professional-quality custom packaging tape, you can leave customers with the best possible impression of your business and ensure they think of you when they next need to buy.
Brand ambassadors
The advent of unboxing videos brought with it a marked new interest in what’s on the outside - that is, the outer packaging which is essential to any online product reveal. If your products have an inherent ‘shareability’ factor, don’t waste an opportunity to boost your reach by publicising your brand name and image with printed parcel tape. That way, if your packaging becomes the unlikely star of a popular unboxing video, social media reel or live stream, you can reap the rewards of having your own organic brand ambassadors working on your business’s behalf.Convinced yet? Head straight to our online store to order your very own personalised printed packaging tape and invest in the brand recognition and reputation you need to supersize online sales.
